10 Tips for Creating Real Estate Video Ads That Actually Work!

When it comes to real estate marketing, there’s one thing that stands out like a perfectly staged home: video ads. And if you’re thinking, “Do they really make a difference?” – trust us, they do! At Vihaan Digitals, we’ve had the privilege of shooting and editing videos for some top-tier real estate clients, and we’ve learned what works and what doesn’t. So, grab your creative hat as we walk you through 10 solid tips for crafting real estate video ads that truly sell!

1. Start With a Bang – Hook Your Audience in the First 5 Seconds
Let’s face it – attention spans are shorter than ever. Your video needs to make a statement within the first five seconds. Whether it’s a stunning aerial shot of the property, an intriguing question like, “Looking for your dream home in Hyderabad?” or a catchy line, make it impossible for viewers to scroll past.

Pro Tip: Add text overlays to emphasize key messages early on.

2. Showcase the USP (Unique Selling Proposition)
Is it a prime location? A jaw-dropping view? Or maybe 20+ luxury amenities? Whatever makes the property special, highlight it loud and clear. We’ve seen that emphasizing unique features upfront makes your ad far more engaging.

Example: One of our clients had a gated villa community with lush greenery, and our drone shots made those spaces the star of the video.

3. Keep It Short and Sweet
Nobody has time for a 5-minute video walkthrough – keep your ads between 30–60 seconds. Short videos perform better on platforms like Instagram, Facebook, and YouTube, especially when paired with concise messaging.

4. Use High-Quality Visuals (Because First Impressions Matter!)
Blurry videos or shaky footage? That’s a big no-no. Invest in high-quality equipment or partner with a professional team (ahem, like Vihaan Digitals!) to ensure your videos look polished and premium.

Pro Tip: Lighting is everything! Golden hour shots can make properties look magical.