Schema markup is a form of microdata that can be added to your website’s HTML code to provide search engines with more information about your content. This structured data aids the search engines in understanding the context and meaning behind your content, enabling them to return more relevant results to users.
The schema offers several strategic benefits when implemented at scale. From emerging local businesses working with local SEO services to well-established organizations, every kind of business can benefit from schema at scale. Key benefits of scaling schema markups include higher click-through rate (CTR), increased relevance in search results, better content discoverability, enhanced product pages, voice search optimization, and competitive advantage.