Submitted by mplanmedia • April 11, 2020
mplan.media
Cinema advertising has the lowest advert avoidance rate of all mediums. Impact of multiplex advertising in a focussed environment has 8 times greater impact on the audience than television suggestive of its mammoth power and effectiveness. More than 10 movies get released each week on various genres, which gives brands a broad & varied spectrum of an audience to target. The reach that multiplex advertising provides is extremely wide & diverse.
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