Every digital campaign demands a thought-out strategy, where you undertake some in-depth research, pinpoint goals, determine metrics and timescales, mapping out tasks. A solid SEO content strategy should have the target audience at the centre of it; only an in-depth understanding of both audience and your business goals would help you to create the right kind of content to respond to the right people. This ultimately translates to more relevant traffic to your content and a higher chance of achieving your objectives.