Creative Expressions: Adding Design to Mayonnaise Packaging

The analysis of mayonnaise packaging design is an intriguing synthesis of material culture studies, consumer behavior, and sensory marketing. One of the most important points of contact between the consumer and the product is the mayonnaise packaging, which shapes opinions about taste, quality, and brand identification. Mayonnaise packaging designers intentionally employ color, typography, imagery, and structural design components to elicit particular emotional reactions from consumers and communicate important brand messages.