The market today entirely revolves around the customer. More than sixty percent of the shoppers make use of mobile applications, and thus the demand for them can be witnessed. A brand may not be able to sell its product as its equivalent without the app. Apps are something that boosts the whole selling process, but another confusion that arises for the developers and companies is that what kind of app they should use? Should it be a native app, cross-platform app, or a web app? Keeping everything, we can see that cross-platform apps are gaining a slightly upper edge in the market.
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