Digital.com, a leading independent review website for small business online tools, products and services, has announced the best email marketing software of 2020. Each company was evaluated based on email campaign management tools, marketing automation, cost, and campaign performance reporting. The comprehensive guide recognizes the top 15 companies from across the web and includes detailed reviews.
The research team at Digital.com led a 40-hour evaluation of over 215 email marketing solutions. Companies that qualified for the final list were expected to have performance tracking features and built-in automation options. List management tools and mobile optimization were also key requirements. It was also necessary for all companies to be in compliance with the CAN-SPAM Act.
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