nowadays the success of any organization counted on popularity & engagement amongst their target segments. Apart from these factors the survival of any organization relies on data, research, online visibility & implementation, without these factors organizations are unable to make business decisions & strategies. And here market research plays an important role.
Market research is a vast subject in nature which is categorized into various techniques & methodologies. The Quantitative Market research is one of the most effective & efficient techniques, which especially target the large commodity or target market.
Quantitative market research works on pre-structured customer surveys, interviews and questionnaires. These can be conducted face-to-face with a clipboard and pen, telephonic call, via post or email, online or via your website or other social media techniques. The primary object is to know more about your target market & views on specific products or services.