Why is Bing Great for Affiliates?
Bing Ads, now renamed Microsoft Advertising, operates on Microsoft’s three huge search engines, Bing, Yahoo, and AOL. This powerhouse trio adds up to five billion monthly searches across the Microsoft network. One in five searches are on Microsoft search engines, and in the US alone, Yahoo’s user base pushes this to 33%.
The Bing PPC platform is still underutilized and therefore creates an enormous opportunity for affiliates. Unlike Google, Bing is more relaxed about affiliates and their marketing strategies, so affiliates can take advantage of this major traffic source while it’s growing.