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Progressive Web Apps: Marketers Have Barely Just Scratched the Surface

Progressive Web Apps: Marketers Have Barely Just Scratched the Surface

Submitted by • May 19, 2020 martechlive.com

Progressive web apps are much like an app in many ways but still maintain their status as a webpage. PWAs have tremendously reduced webpage load times, have a much smoother interface as compared to traditional websites, and also possess features that websites do not. The look and feel of progressive web apps are identical to that of a mobile application, to the extent that they even give users the option to add themselves to the mobile device’s homepage. In simple terms, a PWA is a combination of the best of mobile applications and websites.

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