The Effects Of Social Media Addiction

Because of its influence on the brain, social media is physically and psychologically addictive. According to a new Harvard University study, self-disclosure on social networking sites activates the same part of the brain as is stimulated when using an addictive substance. The reward area of the brain and its chemical messenger routes influence decisions and experiences. Pleasurable events or the usage of addictive substances stimulate neurons in the brain's key dopamine-producing areas, causing dopamine levels to rise. As a result, the brain is "rewarded," and the drug or activity is linked to positive reinforcement.

When a person receives a notification on social media, such as a like or a mention, the brain releases dopamine and distributes it down reward pathways, allowing the individual to experience pleasure. Social media provides an endless supply of quick advantages in the form of other people's attention for comparatively little work. The brain gets rewired as a result of this positive reinforcement, and users begin to desire likes, retweets, and emoticon reactions.

Another factor that contributes to social media addiction is that people's reward centres in the brain are most active when they talk about themselves. In the non-virtual world, people talk about themselves about 30 to 40% of the time; however, social media is all about showing off one's life and accomplishments, thus people talk about themselves an incredible 80% of the time. When someone posts a photo on social media, they may receive positive social feedback, which causes dopamine to be released in the brain, rewarding the behaviour and encouraging it to continue.

It becomes troublesome when people utilise social networking sites as a coping mechanism to deal with stress, loneliness, or despair. They continue to participate in social media because it provides them with constant rewards that they do not receive in real life. This persistent use leads to a host of interpersonal concerns,