A Web Analytics Consultant is a specialist who helps businesses understand their online data to make smart decisions. They have a mix of skills like analyzing data, technical know-how, and understanding how businesses work. They use different tools and ways of working to collect, look at, and explain data from websites, apps, social media, and other online places. By studying things like how many people visit a website, how they interact with it, and if they buy anything, these consultants can give useful advice on how to improve online marketing and website performance.