Personalized Loyalty Programs succeed based on their ability to tailor offers, point-earning opportunities, and/or rewards based on the member’s behaviors and interests. The personalization can take place at a segment... Read More
Author: loyaltyconsulting0400
It's a proprietary Loyalty Design framework, developed based on my 25+ years of experience with some of the best brands in the world. By optimizing the 3 Loyalty Levers,... Read More
McDonald's is rolling out their Rewards program, so as part of our Loyalty Program Examples series, I wanted to take a quick look at how it compares to other fast... Read More
The personalization can take place at a segment level, grouping similar members together and customizing accordingly, or at the individual level based on Artificial Intelligence and Machine Learning. While it... Read More