Personalized Loyalty Programs like 7-Eleven's 7Rewards drive higher ROI through relevance. Learn how to elevate performance with powerful personalization. Personalized Loyalty Programs succeed based on their ability to tailor offers, point earning opportunities and/or rewards based the member’s behaviors and interests. The personalization can take place at a segment level, grouping similar members together and customizing accordingly, or at the individual level based on Artificial Intelligence and Machine Learning.

Personalized Loyalty Programs like 7-Eleven's 7Rewards drive higher ROI through relevance. Learn how to elevate performance with powerful personalization. Personalized Loyalty Programs succeed based on their ability to tailor offers, point-earning opportunities, and/or rewards based on the member’s behaviors and interests. The personalization can take place at a segment level, grouping similar members and customizing accordingly, or at the individual level based on Artificial Intelligence and Machine Learning.

Personalized Loyalty Programs succeed based on their ability to tailor offers, point earning opportunities and/or rewards based the member’s behaviors and interests. The personalization can take place at a segment level, grouping similar members together and customizing accordingly, or at the individual level based on Artificial Intelligence and Machine Learning. While it is a heavier lift from a technology standpoint, the benefits are significant vs one size fits all schemes because the incentives can be structured much more surgically, and test/learn can be applied to optimize.